You might look at a landing page and think, “Man that looks easy!"... But there’s more to landing page design than you might think. In reality there’s a ton of information and thought that goes into a successful landing page, and it goes beyond design. The first part of designing a landing page is understanding attention ratio. You may ask, “Hey, What’s Attention Ratio?”, here’s how Oli Gardner describes it: “Attention Ratio is the ratio of the...Read more
Publishing valuable, educational content is one of the keys to converting leads online. Web users search because they're looking for answers, for information. But while the need for information may get visitors to your page, what will make them stay? return? convert? It takes more than facts and figures to gain a customer. In fact, studies show that 38% of those who land on a web page will instantly bounce from the page - they don’t interact...Read more
