With all that noise and competition, it's challenging to create content that stands out in the crowd. If you're like me, you're always on the search for new ways to get more visibility to your website and brand.
In this video, I'm going to share 9 actionable tips you can use to get more targeted organic traffic and stand out from the crowd.
In the same way people judge books by their covers, people also judge your website content in search and social by its title.
One of the easiest ways to get more people to read your content is to make sure you have a great title, which has already been proven to generate massive traffic.
Which leads up to the first tip:
Tip #1. Title Hacking
Here's how it works:
Let's suppose that you are going to write a new article about Keto Diet.
Get started by heading over to Buzzsumo.com and type in "keto diet."
Here you will find a list of the most widely shared articles on the topic.
Let's dive in a bit further and analyze the top 3 posts:
- Keto Diet Foot List: Ultimate Grocery Shopping Guide
- 33 Must-Try Fat Bombs for Keto or Low Carb Diets
- Keto Diet Food List (Infographic & PDF)
These are proven sharable titles, which you can use as a guide when crafting your title.
"25 Delicious Keto Diet Foods to Try Today "
The best part is:
BuzzSumo shows you which channels generate the most shares.
Based on this information, when it comes to sharing your Keto Diet content, you'll want to take time to build a targeted campaign for Pinterest and Facebook.
Now that you have a proven title to work with, you'll want to optimize your title to make an emotional impact to maximize click-throughs.
Which leads to our second tip:
Tip #2. Emotionally Energize Your Title
The Advanced Marketing Institute has a pretty impressive FREE tool call the "Emotional Marketing Headline Analyzer."
This tool will analyze your headline to determine the "Emotional Marketing Value" (EMV) score. In addition to the EMV score, you will find out which emotion your headline makes the most impact with:
Let's check the EMV score for our CrossFit headline example above:
"25 Delicious Keto Diet Foods to Try Today "
The result is a 37.50% EMV score.
This score indicates that your headline has a total of 37.50% Emotional Marketing Value (EMV) Words.
According to the Advanced Marketing Institute, the English language contains approximately 20% EMV words.
And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
A perfect score would be 100%, but that is rare unless your headline is less than five words.
While the overall EMV score for this headline is 37.50%, it also has a predominant emotion classification as being "Spiritual."
Now test a few variations of your headline to see if you can improve your score.
"Feel Great with These 25 Keto Diet Meal Plans"
Which has an EMV score of 33.33%
"Keto Diet: 25 Tasty Meals to Try Today"
Which has an EMV score of 50%
Now that one is pretty good!
This example shows us that often, less is more when it comes to writing headlines that make an emotional impact on your audience.
Now that you've got a great headline, it's time to see what it's going to take to rank for your targeted key search term on Google.
Which leads me to the third tip:
Tip #3. SERP Scouting
So we're on the same page, SERP is an acronym for Search Engine Rankings Page.
To do SERP Scouting, I recommend using Google Chrome so that you can leverage the power of the Mozbar.
If you don't have the Mozbar installed, you'll want to head over to the chrome web store and add it to your browser.
Just search for Mozbar, and it will come right up.
With you the Mozbar installed, head over to Google and search for the key phrase that you're targeting.
The Mozbar will show you the page authority, domain authority, and number of links to the competition.
If you want more detailed information about who is linking to one of the specific results, you can click on "Link Analysis" option, which will take you to the Open Site Explorer analysis for that page.
If you're not using chrome, you can do the same analysis by typing in the page URL directly in Open Site Explorer.
The first thing you'll notice in Open Site Explorer is the "Domain," "Page Authority" as well as the "Page Link Metrics."
This information is the same that is provided using the Mozbar.
You'll want to analyze your website's domain authority compared to the competition to see how likely you are to rank for that search phrase.
In this example, you'll notice that the top page ranking for Keto Diet has a page authority of 53 and a domain authority of "46."
If your page authority is 54 or better and website domain authority is a "47" or better, you have a chance of out-ranking your competition.
Additionally, Open Site Explorer provides a list of inbound links that are pointing to this page as well.
You can use this information to find link opportunities for your article.
Since these sites are linking to a page on this topic, it's likely that they might also be interested in adding a link to your post if you can provide some additional value.
Now that you've got a proven topic and have successfully scouted a ranking opportunity it's finally time to write your article.
Which bring us to the fourth tip:
Tip #4. Add LSI Keywords to Boost Rankings
In the past, SEOs would try to load up their content with their targeted keyword over and over.
This tactic is known as "keyword stuffing," and it no longer works. In many cases, doing so will hurt your search rankings.
Google now looks for "LSI keywords" to determine the context of your article.
"What are LSI keywords," you may be asking? LSI stands for "Latent Semantic Indexing." LSI keywords are closely related keywords or synonyms to the main keywords.
Google uses LSI keywords to determine the meaning of your article.
For example, let's suppose you did a Google search for "Indians."
Google now has to try to figure out exactly what you're searching for:
"Indians - The Native American people"
"Indians - The people of India"
"Indians - The MLB baseball team here in Cleveland"
"Indians - The Music group"
Google then analyzes the page for related LSI keywords.
Then Google knows that this page is about "Indians the music group."
To add more LSI keywords to your content, follow these simple steps:
First, head over to Google and search for your targeted keyword.
For example, search for "Financial Planning."
When you start your search, you'll notice a drop-down of related searches.
At the bottom of the search results page, you'll find another list of related keywords, these are potential LSI KWs, but to find out which ones are the best for your article, you’ll want to head over to SEMRush.
If you haven't done so already, set up a free SEMRush account.
Once you have your account set up, type in your keyword "financial planning" in the search box at the top. Next, click on the "related" tab in the left side navigation.
As you scroll down the page, you'll find a list of related keywords that you can use in your article.
Finally, sprinkle some of these related keywords into your content, and you're good to go! After you publish your post, it's time to activate your content promotion.
Which leads me to tip number 5:
Tip #5. Boost Interaction with Social Media Optimization
One of the simplest ways to get more people to share your content is to make it easier for them to share!
Optimizing your blog article's metadata allows you to control what shows up when people share your content.
Here's how to do it:
- Head over to the Know.em Social Media Optimizer at smo.knowem.com and type in your article URL
- Check your results.
You can use the Social Media Optimizer to verify that your blog article's metadata is correctly optimized for social sharing on Facebook, LinkedIn, Twitter and Google+.
Simple enough. Let's move on to tip number six.
Tip #6. Get More Shares by Optimizing For Mobile
It's likely that 30% or more of your website traffic is coming from mobile.
If you use Google Analytics, you can check to see exactly how much of your traffic is coming to your site from mobile.
Sign into Google Analytics, and locate the navigation on the left and click on the Audience tab. The scroll down to find the "mobile" section and click on overview.
From there, you'll be able to see how much traffic is coming from mobile, desktop and tablets.
On April 21, 2015, Google announced a mobile-friendly update to their search ranking algorithm. Having a mobile-optimized website is now a requirement for mobile SEO.
You can use Google's "Mobile-Friendly Usability Testing Tool" to verify that your site pages are mobile-friendly. Now, this tool only tests one page at a time, but if you use Google Search Console, you can see a mobile-friendly report for all of your site pages.
But that's not all.
If you haven't optimized your social sharing buttons for mobile, it's likely that you're losing out on additional site traffic.
The Add This "Sharing Buttons" are must-have free sharing buttons that makes it simple to optimize your site's social sharing on mobile devices.
Here's how it works:
The Add This share buttons automatically changes the location of the share buttons to the bottom of the mobile device screen.
This tool makes it much more intuitive for readers to share your articles using a mobile device.
According to SumoMe, you can get up to 20% more site traffic just by adding mobile-optimized share buttons to your website.
And, while we're on the topic of the Add This tools, there's another cool feature to point out, which lead us to tip number seven.
Tip #7. Increase Traffic with Image Sharing
When someone hovers over your images on your blog post, the Add This share buttons will pop-up, which makes it simple for your site visitors to share your infographics, illustrations, and images.
The best part is, image sharing is a built-in feature of Add This. Once you install the app, all of your article images will be optimized for image sharing.
Social sharing is great for getting some extra traffic, but here's the deal:
There are two well-known facts about digital marketing that you cannot ignore:
- 50% to 80% of new visitors to your website will leave and never return.
- It takes a prospect an average of 7 interactions with your site before they decide to make a purchasing decision.
These two factors alone prove that your email lists are the most valuable leverage points of your digital marketing efforts.
It's essential to be able to convert your site visitors into email subscribers, so you can continue to nurture and encourage them to engage and interact with your website.
Which leads me to the 8th tip:
Tip #8. Expanded Content Offers
Expanded Content offers make it easy to maximize the number of subscribers you get from your blog articles by including an offer that is a direct extension of your article.
Here's how to do it:
- Write an in-depth blog article or guide that provides "utility." In other words, step-by-step instructions on how to do something.
- Turn your blog post into a PDF that you can email to readers that would like to get a copy.
Even if you're not a designer, you can use a free Chrome extension tool like Print Friendly & PDF to create a downloadable version of your article in an instant. Make your offer even more valuable by adding a bonus tip or two that is only provided in the PDF or as part of the email that you'll send them.
Then add a link or call out box near the top of your blog post letting your readers know that they can quickly get a copy of the guide emailed to them.
Just ask for their email address if you want to maximize the number of subscribers you get from your expanded content offers.
Expanded content offers work exceptionally well, and your audience will be delighted to hear from you when you have another helpful article to share on a related topic.
Which brings me to the last tip today:
Tip #9. Pareto Principle Publishing
The Pareto principle also is known as the 80/20 rule states that, for many events, roughly 80% of the effects come from 20% of the causes.
With a little investigation, you'll find that the Pareto principle can be applied to your content as well.
Here's how to do it:
- Login to Google Analytics and locate the Behavior tab and then click on All Pages.
- Set your timeframe for the last six months.
- Look at the total number of pageviews and multiply that number by .8. The answer represents 80% of your total pageviews.
Starting with the pages with the highest number of pageviews, total each page's views after that until you reach the 80% number.
These are the pages that generate 80% of the traffic to your website, which means they are the most popular pages on your site.
Since they are the most popular, you'll know what to find out to see how well they rank.
If you don't rank in the top 3 search results, evaluate the top three pages and look for ways that you could improve your article to make it substantially better than the competition.
Update your article and republish using the same URL and let your network know about your new and improved post that you know they will love to see. This will drive more traffic back to your website and generate more organic search traffic.
Additionally, you can use the Pareto Principle as a benchmark for your publishing efforts over time.
The more useful and valuable your content is, the easier it is to get your readers to stick on your page, link to it, and share what they learn with others.
These nine ideas listed here will help you increase your traffic in a snap. However, to consistently improve, it's crucial that you're measuring, testing, and tracking your results over time.
Now it's your turn...
Which tip are you going to try first?
- Better EMV headlines?
- LSI keywords?
- Pareto publishing?
Let me know, leave me a comment below.