The Evolution of Marketing Attribution Models

Posted by Ginny Dwyer

Marketing attribution is hard. And it's not getting easier any time soon—with the extent of channels your customers use to communicate with companies. 

"The average customer says they use 10 different channels to communicate with companies — ranging from telephone calls to voice-activated personal assistants. Customer service teams, who use an average of nine channels, are in a race to meet omnichannel expectations." —Salesforce

The goal of every business and marketer to know where to spend time and money and where to stop is increasingly difficult.

Attribution models are a way to help understand where conversions are happening in your marketing channels. And help track the impact of every touchpoint in your customers’ journey.

However, that is a TALL order.

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19 Marketing Trends You Need to Know for 2022

Posted by Ginny Dwyer

Digital marketing, Online marketing, Inbound marketing, or Demand gen marketing (whatever you want to call it or refer to) is getting business owners to the same place—increased sales and improved ROI. While most businesses agree that is the goal, not all see eye-to-eye how to achieve that goal.  

We hear you. In comparison, most businesses agree that marketing is essential; not all agree on the tactics or strategies to go from point A to B.

And while most of our people and clients we’ve trained in the marketing space over the years wouldn’t want to do without tactics and strategies, “hesitation” or change is common.

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What is Inbound Marketing? The Definitive Guide for 2021

Posted by Keith Gutierrez

I think you'll agree that as consumers, we are tired of mass marketing and “push” advertising via direct mail, e-mail, TV, and radio. Instead, we want to build relationships with the companies that we buy from.

We investigate to make our own buying decisions. Using "Google" for information, and seeking recommendations from peers and asking questions online.

But, that's not all...

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Email Marketing and CRM Together to Achieve Your Business Goals

Posted by Ginny Dwyer

Email marketing can fuel your inbound strategy because it syncs closely to your CRM.  Customer relationship management helps you adapt your emails based on form submissions, website activity, and more. Marketing tools (like email) powered by a CRM turn visitors into buyers.

As an Inbound Marketing and Growth Agency, we understand the email landscape is continually changing, which means your work as an email marketer is not the same as it was just a few short months ago. Moreover, your main goal is to get the right message in front of the right people at the right time. 

We know it's hard to keep up with all the latest and greatest tips for your email marketing, so we put together a checklist to make sure you stay on top of your email game. You can also gain great insight from the 2019 State of Email Report from Litmus.

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Best Conversational Marketing Tips by Top Digital Marketing Experts

Posted by Ginny Dwyer

Marketing that delivers value is always the way to go.

Conversational marketing, as in live chat, bot chat, and Facebook Messenger, is a modern-day approach that will empower you to connect with your prospects and customers at their convenience while adding value through real-time conversations.

Which makes it...

Helpful, responsive, personal, immediate, and eminently human. 

HubSpot says, "Conversational marketing works best when it's integrated with your entire marketing mix - and your whole business." Think of it as a companion to your already existing marketing efforts.

As in ...

When a chat leads to an email...

When a bot helps your visitor speed through a web form...

Or a message on Facebook links to a piece of content...

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Lead Nurturing: How to Create Demand and Engage Prospects (With Examples)

Posted by Ginny Dwyer

Are you ready to build relationships with your prospects with the goal of earning their business through lead nurturing?

According to Hubspot, without proper lead nurturing, 79% of marketing leads never convert into sales. That's a whole lot of missed opportunity. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.

Are you ready to create more demand and engage more prospects with lead nurturing? This is indispensable because nurtured leads are 50% more sales-ready. Which means, nurturing your leads will improve your chances of converting them. 

If you're looking to increase your sales opportunities, customer conversions, and brand awareness, while decreasing your sales cycle time, you'll love this handy guide.

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