Marketing attribution is hard. And it's not getting easier any time soon—with the extent of channels your customers use to communicate with companies.
"The average customer says they use 10 different channels to communicate with companies — ranging from telephone calls to voice-activated personal assistants. Customer service teams, who use an average of nine channels, are in a race to meet omnichannel expectations." —Salesforce
The goal of every business and marketer to know where to spend time and money and where to stop is increasingly difficult.
Attribution models are a way to help understand where conversions are happening in your marketing channels. And help track the impact of every touchpoint in your customers’ journey.
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