What is Inbound Marketing? The Definitive Guide for 2021

Posted by Keith Gutierrez

I think you'll agree that as consumers, we are tired of mass marketing and “push” advertising via direct mail, e-mail, TV, and radio. Instead, we want to build relationships with the companies that we buy from.

We investigate to make our own buying decisions. Using "Google" for information, and seeking recommendations from peers and asking questions online.

But, that's not all...

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Email Marketing and CRM Together to Achieve Your Business Goals

Posted by Ginny Dwyer

Email marketing can fuel your inbound strategy because it syncs closely to your CRM.  Customer relationship management helps you adapt your emails based on form submissions, website activity, and more. Marketing tools (like email) powered by a CRM turn visitors into buyers.

As an Inbound Marketing and Growth Agency, we understand the email landscape is continually changing, which means your work as an email marketer is not the same as it was just a few short months ago. Moreover, your main goal is to get the right message in front of the right people at the right time. 

We know it's hard to keep up with all the latest and greatest tips for your email marketing, so we put together a checklist to make sure you stay on top of your email game. You can also gain great insight from the 2019 State of Email Report from Litmus.

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Best Conversational Marketing Tips by Top Digital Marketing Experts

Posted by Ginny Dwyer

Marketing that delivers value is always the way to go.

Conversational marketing, as in live chat, bot chat, and Facebook Messenger, is a modern-day approach that will empower you to connect with your prospects and customers at their convenience while adding value through real-time conversations.

Which makes it...

Helpful, responsive, personal, immediate, and eminently human. 

HubSpot says, "Conversational marketing works best when it's integrated with your entire marketing mix - and your whole business." Think of it as a companion to your already existing marketing efforts.

As in ...

When a chat leads to an email...

When a bot helps your visitor speed through a web form...

Or a message on Facebook links to a piece of content...

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Lead Nurturing: How to Create Demand and Engage Prospects (With Examples)

Posted by Ginny Dwyer

Are you ready to build relationships with your prospects with the goal of earning their business through lead nurturing?

According to Hubspot, without proper lead nurturing, 79% of marketing leads never convert into sales. That's a whole lot of missed opportunity. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.

Are you ready to create more demand and engage more prospects with lead nurturing? This is indispensable because nurtured leads are 50% more sales-ready. Which means, nurturing your leads will improve your chances of converting them. 

If you're looking to increase your sales opportunities, customer conversions, and brand awareness, while decreasing your sales cycle time, you'll love this handy guide.

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Social Media Best Practices: 19 Actionable Tips You Should Use Today

Posted by Julia May

You're on social media and you're trying to figure out how to help your brand thrive. 

I'm sure you're savvy enough to understand so does everybody else that's online. 

Social media is more important to society now than ever-- more and more people are online using various platforms (think of all your favorites: Facebook, Instagram, Snapchat, LinkedIn, Twitter, Reddit, Pinterest, etc.) 

As of January 2019, 4.4 billion people are active on the Internet and 3.5 billion were social media users

That said, how can you improve your social media presence and more importantly, make it count?

Read on to find out ...

In this post, I'm going to dive into 19 actionable tips that'll equip you with the right tools to hone in on your online presence, help navigate the best platform(s) to voice your brand -- all with the end goal for you to succeed on whatever social media platform(s) that you decide to use.

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What is Content Marketing? [Guide to Scaling Content in 2019]

Posted by Ginny Dwyer

Content marketing has the power to transform your business. At its core, it's a creative way, a strategic tool, to help businesses grow and succeed.

But you need to do it the right way...

When done well, with a method and strategy supporting it and creating relevant content, it supersedes any traditional, interruptive or push marketing.

Content marketing is educational. It's not about the products your company sells. Leave that for the sales team. Content is information and is an integral part of any marketing mix, and can be used in your strategies from social media, email marketing, and video (to name a few).

Think about it... Content is everywhere.

In this guide, I want to give you tested strategies that are working right now... and will work even better in 2019. So if you're looking to up your content marketing game this year and engage your ideal customers with high-value content, you'll love this guide.

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