Manage Inbound Blog

13 Tips to Start Increasing Brand Awareness Today!

Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as ‘trending,’ ‘buzzworthy,’ or simply ‘popular.’ Establishing brand awareness is valuable when marketing and prom …

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The Evolution of Marketing Attribution Models

Marketing attribution is hard. And it's not getting easier any time soon—with the extent of channels your customers use to communicate with companies.  "The average customer says they use 10 different channels to communicate with companies — ranging from telephone calls to voice-activ …

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19 Marketing Trends You Need to Know for 2022

Digital marketing, Online marketing, Inbound marketing, or Demand gen marketing (whatever you want to call it or refer to) is getting business owners to the same place—increased sales and improved ROI. While most businesses agree that is the goal, not all see eye-to-eye how to achieve …

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What is Inbound Marketing? The Definitive Guide for 2021

I think you'll agree that as consumers, we are tired of mass marketing and “push” advertising via direct mail, e-mail, TV, and radio. Instead, we want to build relationships with the companies that we buy from. We investigate to make our own buying decisions. Using "Google" for inform …

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Email Marketing and CRM Together to Achieve Your Business Goals


Email marketing can fuel your inbound strategy because it syncs closely to your CRM.  Customer relationship management helps you adapt your emails based on form submissions, website activity, and more. Marketing tools (like email) powered by a CRM turn visitors into buyers. As an Inbo …

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Best Conversational Marketing Tips by Top Digital Marketing Experts


Marketing that delivers value is always the way to go. Conversational marketing, as in live chat, bot chat, and Facebook Messenger, is a modern-day approach that will empower you to connect with your prospects and customers at their convenience while adding value through real-time con …

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