Google RankBrain: Make Your Site More Search Friendly Today (Video)

Posted by Keith Gutierrez

How many times have you heard the age-old advice that each page on your website is an opportunity to rank in search engines, and having a site with 100 pages is ten times more likely to rank, than a website with 10 pages?

Probably a lot. 

That's because website ranking on Google use to rely on the idea that in order for your website to perform well in search, you need to publish content around long-tailed keywords frequently and consistently.

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The Metrics You Need to Measure Inbound Marketing ROI

Posted by Hunter Liptrap

First question...

Why are inbound marketing analytics important? 

Successful inbound marketers don’t make decisions based on feelings.

They make their decisions based on data.

Where does that data come from? 

Why, their marketing analytics, of course!

That is what you will use to prove the ROI of your inbound marketing.

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What is Inbound Marketing? The Definitive Guide for 2018

Posted by Keith Gutierrez

I think you'll agree that as consumers, we are tired of mass marketing and “push” advertising via direct mail, e-mail, TV, and radio. Instead, we want to build relationships with the companies that we buy from.

We investigate to make our own buying decisions. Using "Google" for information, and seeking recommendations from peers and asking questions online.

But, that's not all...

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Top 62 Visually Appealing Websites Using Inbound Marketing (2018 Update)

Posted by Hunter Liptrap

If you’re looking for well designed, visually appealing websites that are built on HubSpot or practicing inbound marketing, you’ve come to the right place. Here are the 62 most attractive websites using inbound marketing.

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Landing Page Design: The Definitive Guide

Posted by Hunter Liptrap

You might look at a landing page and think, “Man that looks easy!"...

But there’s more to landing page design than you might think.

In reality there’s a ton of information and thought that goes into a successful landing page, and it goes beyond design.

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21 Content Writing Secrets to Convert Leads Online

Posted by Ginny Dwyer

Publishing valuable, educational content is one of the keys to converting leads online. Web users search because they're looking for answers, for information.

But while the need for information may get visitors to your page, what will make them stay? return? convert?

It takes more than facts and figures to gain a customer. In fact, studies show that 38% of those who land on a web page will instantly bounce from the page - they don’t interact with your page at all. 

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