Landing Page Design: The Definitive Guide

Posted by Hunter Liptrap

You might look at a landing page and think, “Man that looks easy!"...

But there’s more to landing page design than you might think.

In reality there’s a ton of information and thought that goes into a successful landing page, and it goes beyond design.

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21 Content Writing Secrets to Convert Leads Online

Posted by Ginny Dwyer

Publishing valuable, educational content is one of the keys to converting leads online. Web users search because they're looking for answers, for information.

But while the need for information may get visitors to your page, what will make them stay? return? convert?

It takes more than facts and figures to gain a customer. In fact, studies show that 38% of those who land on a web page will instantly bounce from the page - they don’t interact with your page at all. 

Only one half of those left will read several hundred words into the story.

What’s the trick to getting visitors to read and engage with your content?

If you're looking for some practical content writing tips you can use on your site today, then you'll LOVE  this infographic.

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Awesome! Complete Cheat Sheet to Write Like a Professional Blogger Today

Posted by Ginny Dwyer

There's a complete blogging regimen that most pro bloggers use regularly. And it works.

Want proof?

We use these techniques and have increased organic traffic by 255.64% with only a handful of blog posts in a few short months.

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Conversion Rate Optimization Checklist for Creating Your CRO Process

Posted by Hunter Liptrap

If you are looking to expand your conversion rate optimization efforts then this is the right article for you.

When it comes to conversion rate optimization (CRO), you have to be able to describe what you’re doing as a process.

Without a process, you are only using tactics blindly.

When doing CRO in this fashion, even if you find success once, it will be difficult to replicate because you don’t have a process in place.

That's why we made this 12-step conversion rate optimization checklist to help you develop your own process.

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Use These 13 Awesome Examples to Master Thank You Pages

Posted by Ginny Dwyer

I think you'll agree, it's really hard to qualify leads on your website.

Or is it?

As it turns out you can dramatically increase lead quality by adding one simple page to your website.

Most businesses miss opportunities because they don't have a Thank You Page or a strategy for their pageOne of the most overlooked lead nurturing components is your thank you page. 

In this post, I'm going to pick apart some of the best examples of Thank You pages on the web, show you reasons why you need them, best ways to create them and give you actionable takeaways you can use today to skyrocket engagement, boost your sales and convert your users into buyers.

First...

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Goal Setting: Online Marketing Strategy

Posted by Keith Gutierrez

People that succeed in developing an effective online marketing strategy do two things very well:

First, they set clear marketing and sales goals that are perfectly aligned with their business objectives.

Second, they put 100% of their resources toward achieving those goals.

But you're probably wondering:

"How do I set the right marketing and sales goals for my business?"

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