HubSpot Product Updates [2018]

Posted by Keith Gutierrez

In this guide, you'll learn about the HubSpot products and enhancements that are new for 2018, making it the most powerful growth tool for businesses of all sizes.

Included are examples of how to use these new products, plus some tips on how you can leverage the new tools the minute you're done reading this article to drive growth for your business.

[Click to Continue Reading...]

9 Actionable Techniques to Increase Website Traffic Today [VIDEO]

Posted by Keith Gutierrez

Did you know there are now over 2.5 million blog articles published on the web every day?

With all that noise and competition, it's challenging to create content that stands out in the crowd. If you're like me, you're always on the search for new ways to get more visibility to your website and brand.

In this video, I'm going to share 9 actionable tips you can use to get more targeted organic traffic and stand out from the crowd.

[Click to Continue Reading...]

Blog Post Writing Secrets to Convert Leads Today

Posted by Ginny Dwyer

Publishing valuable, educational content is one of the keys to converting leads online. Web users search because they're looking for answers, for information.

But while the need for information may get visitors to your page, what will make them stay? return? convert? What's the trick to writing blog posts that your audience genuinely wants to read?

It takes more than facts and figures to gain a reader and ultimately a customer. In fact, studies show that 38% of those who land on a web page will instantly bounce from the page - they don’t interact with your page at all. 

[Click to Continue Reading...]

Google RankBrain: Make Your Site More Search Friendly Today (Video)

Posted by Keith Gutierrez

How many times have you heard the age-old advice that each page on your website is an opportunity to rank in search engines, and having a site with 100 pages is ten times more likely to rank, than a website with 10 pages?

Probably a lot. 

That's because website ranking on Google use to rely on the idea that in order for your website to perform well in search, you need to publish content around long-tailed keywords frequently and consistently.

[Click to Continue Reading...]
1 Comment

The Metrics You Need to Measure Inbound Marketing ROI

Posted by Hunter Liptrap

First question...

Why are inbound marketing analytics important? 

Successful inbound marketers don’t make decisions based on feelings.

They make their decisions based on data.

Where does that data come from? 

Why, their marketing analytics, of course!

That is what you will use to prove the ROI of your inbound marketing.

[Click to Continue Reading...]

What is Inbound Marketing? The Definitive Guide for 2018

Posted by Keith Gutierrez

I think you'll agree that as consumers, we are tired of mass marketing and “push” advertising via direct mail, e-mail, TV, and radio. Instead, we want to build relationships with the companies that we buy from.

We investigate to make our own buying decisions. Using "Google" for information, and seeking recommendations from peers and asking questions online.

But, that's not all...

[Click to Continue Reading...]