Publishing valuable, educational content is one of the keys to converting leads online. Web users search because they're looking for answers, for information.
But while the need for information may get visitors to your page, what will make them stay? return? convert?
It takes more than facts and figures to gain a customer. In fact, studies show that 38% of those who land on a web page will instantly bounce from the page - they don’t interact with your page at all.
Only one half of those left will read several hundred words into the story.
What’s the trick to getting visitors to read and engage with your content?
If you're looking for some practical content writing tips you can use on your site today, then you'll LOVE this infographic.
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