Roofing Website Redesign: Costs Explained

Your website is your number one sales and marketing tool. It's the first place potential customers go to learn more about your services before deciding to work with you. 

In today’s post-pandemic world, consumers are more in control of the buying process than ever. They expect to find nearly all information about a product or service online without speaking to a salesperson.

Buyers can get about 70% of the way through the buying journey without picking up the phone. Therefore, marketing does about 70% of the work in winning business. This is done through valuable content and information on a business’s website. Your website must be sophisticated, user-friendly, and able to be found by your customers.

One inevitable challenge modern businesses face is the need for a website redesign.

This can be costly, ranging from a few hundred dollars to thousands for a custom-built website.

So, how much should you expect to pay for a website redesign, and what should you expect for your money?

We're here to answer your questions and provide guidance for roofing companies looking for a website redesign.

By updating your website with high-quality content that speaks to your customers' needs and pain points, you can better communicate your brand and unique value proposition to your target audience. 

Combined, these factors can help you grow your roofing business and stay competitive in your industry.

By working with a professional web design team, you can ensure that your website is up-to-date, user-friendly, and optimized for search engines, helping you stand out from your competition and grow your business online.

Here is an overview of the topics we will cover in this article:

• Why web design costs have increased
• Factors affecting the cost of a website redesign
• The average price of website design and development
• Hiring a web design agency vs. doing it in-house
• How to choose what's right for your business

Now that we understand the importance of website redesign let's explore the various factors that affect the cost of a roofing company website redesign.

Why Web Redesign Costs Have Increased

Just like with most things, the cost of a website redesign is primarily determined by supply and demand. Back in the early days of the Internet, businesses did not fully grasp the value of having a website, so they weren't willing to pay a high price.

However, today, having a website is one of the top priorities for any business. Many entrepreneurs even base their business names on the availability of a domain name and how it will look as a URL.

But it's not just about demand.

Other factors can influence the cost of a website redesign. The project's scope, the level of functionality required, and the amount of content creation needed can all impact the total cost.

Ultimately, the cost of a website redesign can vary widely depending on your specific needs and budget. The good news is that plenty of web design companies can work with you to create a customized solution that fits your business and budget.

Let’s take a closer look at the factors that affect the website design cost. Understanding these will help you make more informed decisions and better plan for your website redesign project.

Factors Affecting the Cost of Website Redesign

Strategy

Strategy is the foundation of any successful website redesign. It involves setting goals, determining a target audience, and planning a way to achieve ROI. When it comes to the cost of your website strategy, it boils down to a few factors. Let's break them down together:

• Optimized Website Structure: This plan outlines all the pages your website will have, so you can ensure you cover all the critical areas.
• Page layout and conversion path: An outline of how you want your most important pages to look to guide users through their journey and encourage them to convert.
• Customer Needs Analysis: This helps you understand your customer’s needs and how your offering can help solve their problems. You’ll be able to create content that addresses their specific needs.
• SEO Analysis: This includes optimizing URLs, titles, and descriptions to improve your website’s visibility

Strategy is important and valuable if you want an effective website, but it comes with a price tag. If cost is a concern, you can work with your agency to prioritize the essentials and revisit the others later.

Website Size

A website with a more significant number of pages and intricate functionality can require more resources and time for design, resulting in higher expenses.

Design

When working with a web designer, many subjective elements can drive the cost up or down. This includes custom page layouts, custom icons and graphics, image sourcing and editing, and most importantly, ensuring a design is mobile-friendly. An experienced web designer prioritizes usability for mobile devices, giving your customers a great experience on both their phones and desktops.

Customizations

The level of customization needed for the website can also increase the project's cost, mainly if it involves unique design elements or custom functionality. This could include custom forms and add-on tools, like chat features.

CMS Platform Ease of Use

Roofing companies need to choose a content management system (CMS) that makes it easy to update webpages on their own. Platforms like HubSpot, WordPress, Squarespace, and Wix can provide user-friendly interfaces for website management.

Additionally, it's essential to ensure that the chosen CMS makes it easy to optimize webpages for search engines from a technical SEO standpoint.

Rich media content like images and videos can enhance a roofing company's website, so it's crucial to choose a CMS that makes adding this type of content easy.

Content Creation

Investing in professional website copywriting can also be vital, as high-quality content that follows a proven brand-story methodology can support the buying process on the homepage and product/service pages. On average, you'll have  10-25+ pages of content that need professional copywriting. 

By carefully considering these factors, roofing companies can create a website that meets their needs while staying within budget.

Now that we’ve explored the various factors that affect the cost of website redesigns let's talk about the average costs involved.

Average Cost of Website Redesign

Whether you have a small business or a corporate organization, the cost of redesigning a website can range from $100 to $50,000+, depending on the project's complexity and the customization level required.

As many businesses are still determining how much they should budget for a website redesign and what to expect from their investment, we have created a breakdown of costs to help you make an informed decision.

By exploring the cost breakdown below, you can better understand the expenses associated with who you hire to do the work and make a website redesign cost comparison. Whether you decide to work with an agency, hire a freelancer, or do it in-house, this can help you plan and budget for your website redesign project.

Below are the estimated costs for different methods of website redesign:

• Doing a DIY website redesign can cost anywhere between $100 to $3,000

• If you decide to hire a freelance designer for your website redesign, you can expect to pay around $3,000 to $15,000

• For a website redesign with a professional website design agency, the cost can range from $3,000 to $50,000+

If you're considering a website redesign, it's essential to consider whether you want to tackle the project in-house or hire a web design agency. 

While the cost may be a critical factor in your decision, it's not the only one. 

You'll also need to consider your business goals and how a website redesign can help you achieve them, as well as your target audience and how you can create a website that speaks directly to their needs and interests. Choosing the right partner to work with on your website redesign is essential to ensure that you get the results you’re looking for within your budget and timeline.

In the next section, we'll discuss the pros and cons of both options to help you decide which is best for your roofing company's website redesign project.

Hiring a Web Design Agency vs. Doing it In-House

When designing or redesigning a website, most businesses have two main options: hiring a web design agency or doing it in-house. Both approaches have their advantages and disadvantages, and the decision will ultimately depend on several factors, including:

• The size and complexity of the project
• The level of expertise and resources available in-house
• The budget and timeline for the project

We will explore the costs of hiring a web design agency versus doing it in-house to help you decide on the best approach for your business.

The Cost of In-House Website Redesign

Let's start with the most cost-effective, yet likely the most time-ineffective option–doing it yourself. 

Plenty of website builders like Wix and Squarespace offer easy-to-use templates and drag-and-drop interfaces that can get your site up and running quickly. Wix offers website plans ranging from $16/month for personal use to $59/month for advanced features, while Squarespace provides plans starting at $16/month for personal use and up to $49/month for a more advanced plan.

It's important to note that the "real" cost of a website redesign is often the time and effort it takes to create a website that truly reflects your brand and meets your customers' needs. The less money you spend, generally speaking, the more time and hassle you can anticipate to get the site you want—and it probably won't be precisely how you want it to be without knowing how to code. 

Another CMS option to consider is HubSpot. HubSpot's CMS offers more than just website design and development—it includes marketing capabilities like SEO, content management, analytics, and more. HubSpot's CMS starts at $23/month for the basic package and can go up to $1,200/month for more advanced features.

While it's possible to redesign your website on your own, if you want a professional, scalable, user-friendly website that truly represents your brand, it's worth considering hiring an agency. 

Agencies have teams of experts with years of experience across design, development, strategy, content, testing, and more. They can work with you to map your website's architecture, make recommendations based on your historical data, and build a powerful revenue-generating machine for your business.

The Cost of Hiring a Web Design Agency

Hiring an agency gives you access to a team of experts who have experience with goals like yours and designing websites around them. However, as you can imagine, it's the most expensive option.

A more straightforward website redesign can cost anywhere from $3,000 to $20,000, depending on the size. On the other hand, more extensive websites with more pages, custom functionality, and unique needs can cost between $20,000 and $50,000 or more.

While this may seem like a lot of money compared to other options, working with an agency goes beyond the simple design. 

Partnering with an agency can also bring long-term value through growth-driven design, where improvements are made incrementally based on user data to enhance the user journey continuously.

In addition to design and development, agencies can assist with website content creation, prioritizing the pages that drive the most revenue. 

Costs associated with content creation vary based on factors such as the size of the site, the amount of content, and the type of content needed. Investing in high-quality content is crucial as it can significantly impact the effectiveness of a website, regardless of how visually appealing it may be.

With an agency, you'll have access to a team of experts who can provide the strategy, content, and development services you need to create an effective website that drives revenue.

Consider talking to a few agencies if you have the budget to hire one, as it can help you explore your options and make a more informed decision.

Now that we have explored the costs and benefits of in-house website redesign and hiring an agency let’s dive into how to choose between the two.

How to Choose Between the Two Options

There are several factors to consider when deciding how to do your website redesign; let’s take a closer look.

• The scope and complexity of the project: Suppose it's a large-scale project that requires a lot of technical expertise, such as custom development or user experience design. In that case, consider hiring an agency with specialized skills and experience.

• Your budget and timeline: Hiring an agency can be more expensive, but it can also be faster and more efficient. This may be better if you have a tight timeline or need to complete the project quickly.

• The resources and expertise available in-house: If you have a team with the necessary skills and experience, you can likely handle the project in-house. But suppose your marketing team is composed of just one or two people. In that case, it’s understandable that they may not have the time or expertise to handle a website redesign, so it might be more beneficial to consider hiring an agency.
• Your long-term goals for your website: If you plan to continue making updates and changes over time, having an in-house team who knows how your CMS works may be more sustainable and cost-effective in the long run.

Ultimately, the decision to hire an agency or do the redesign in-house depends on your specific needs, budget, and goals.

Carefully evaluate your options and consider all the factors to make the best decision for your roofing company.

Final Thoughts

While it is true that website redesigns come with a cost, they are critical in enhancing your company's online presence. Neglecting your website could lead to a loss of potential business and customers. However, a well-designed website can yield a positive return on investment.

If you're considering a website redesign, it's essential to keep certain factors in mind, such as the size, complexity, and required services for your website. It's also crucial to establish a realistic budget before starting the redesign process and to seek the assistance of a professional agency to maximize your benefits.

There is no fixed cost for website redesigns as various factors determine the final price.

We hope this article can serve as a starting point for your redesign process, helping you to create an exceptional website that meets your business needs and goals.

Have questions about a website redesign project? Schedule some time to talk with us today!